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Strategic thinker. Story teller. Maker. Doer. An art-based creative director with an entrepreneurial spirit, I'm passionate about bringing big ideas to life. Ideas that grab people's attention, stimulate and engage them. Over the past several years I've developed integrated advertising campaigns throughout Asia Pacific, with branding work stretching as far north as South Korea and as far south as Australia.

 

Latest Work

Australian Air Force - AIR FORCE FM | Direct
The Airforce recruits only the best electronic and technology students. To attract these types we distributed FM radio kits to schools - only we didn't include the instructions. The results were impressive. Cannes Silver 2013.
Peters Maxibon - Maxiblokes | Integrated
Got a superhuman hunger? Anyone who can devour a super-man sized snack like Peters Maxibon deserves their own action figure. Grab one today for your chance to win an action figure that looks JUST LIKE YOU!

Peters Drumstick - Music to your Mouth | Integrated
Summer in Australia means music. Drumsticks two newest flavours 'Rock' and 'Pop' launched during Summer 2012/2013.
But just what do the two newest Drumstick flavours 'sound' like?

Guinness - Pint Sized Reads - Coming Soon
Short stories written by Guinness drinkers and immortalized as beer coasters. Settle down with a pint-sized read while you wait for your beer to settle. Collect all 10 bound and stitched story book beer coasters. 

Side Projects



Tropfest 2011 | Short Film
Claire loves to run, but her father loves to win. Directed by Brad, 'Big Feet' finished in top 25 films at Tropfest Short Film Festival 2011.


Dicer™ Bikes
Hot-Rodded Chinese roadster bicycles. Inspired by the American board track racers of the early 1900's.


T-Shirts - Coming Soon
A long-term project, Atomik Threads is a t-shirt label conceived to explore my passion for wearable typography.
The Work


SLS AMG Gullwing | Print
Bruising valet's egos worldwide.


CSI: | Guerilla Ambient
UV murder scenes. Awarded

The SLS AMG | Integrated
Yes, it will fly.


Guinness & Co. | Integrated
The pub for the people.


CandleHour | Mobile App
Support Earth Hour 2011.


SingTel mio TV | TVC
The best of British television.

BlueEfficiency | Integrated
Do something for nature. Awarded

Barons Beer | Webfilm
Strong brew for the strong few.


Dulux | Print
An infinite range of colour.


Dog's Day Out | Webfilm
Better breath for your best friend.

Sony PSP | Webfilm
A PSP if for life. Not just for Xmas.

Digital fingerprints | Digital
Evidence is everywhere.

Nokia N97 | Print
Fit More Life In.

Earth Hour | Digital
Turn off your profile picture.

Broadband on Mobile| Print
Whatever, Whenever, Wherever.

Fear Factor | Ambient
See it on AXN.


FedEx | Outdoor Activation
Europe. Overnight.


AXN | Print
Non Stop Action TV.

Standard Chartered | Print
Striking the right balance.
SANA | Poster
For drug help, not hype.