The job application that the applicants built themselves.
We mailed engineering and electronics students a challenge in the form of a cardboard box. Inside were all the parts needed to assemble a working radio - except the instructions. Students had to prove their problem solving skills, testing and soldering the components to complete the radio successfully. Only those who completed the task could then tune the receiver to Air Force FM - a dedicated radio station where a message was received from the Air Force commander.
Our DM pack directly tested the skills required for the role in an exciting and hands on way, and led to the most successful recruitment drive for talented and passionate students who desired to join the Defence Force.
New York festivals Grand Prix, D&AD, One Show, Clio Gold, Cannes Silver for Direct, and Cannes Bronze for Promo