'CandleHour' - Mobile App
CandleHour is a virtual candle used to support WWF’s Earth Hour. Lit by simply touching the wick, it behaves like a real candle, without burning carbon emissions. Geo-location lights up the co-ordinates of individual users across the globe, plotting their positions and creating a worldwide community of CandleHour users. Over the 24 hours of 26 March 2011, a total of 119,268 people installed and burned the virtual candle on their iPhone's for an average time of 3 minutes per session.
Able to run on airplane mode for the very energy conscious, the App was also a first for WWF in measuring individual participation during Earth Hour.