Eating a snack as full-on as a Peters Maxibon requires a superhuman effort. We celebrated this feat by giving young blokes the chance to win what every guy with a superhuman ability deserves - his very own action figure.
The campaign increased Maxibons Facebook page by more than 40,000 fans in just over 6 weeks. Winners could chose their own clothing and accessories, and each Maxibloke came in a personalised box with their name embalzoned on it ie. 'MaxiDave' and 'MaxiMatt'. Bragging rights for having your own action figure ensured the campaign was a success.