This non-traditional campaign employed Australian street artists and illustrators to wield their creativity on a blank pair of bowling kicks and RE:BOOT the Strike Bowling shoe. Artists designs were used publicise the campaign via social and outdoor media, driving fans to a Facebook App where they could design their own shoe.
The 10 Facebook finalists took centre stage at Melbourne, Sydney and Brisbane launch events in an eye-popping 3D projection-mapping installation. The winning design now features on all shoes in Strike Bowling venues across Australia.
The street artist/illustrator shoes were all auctioned on eBay, with the proceeds donated to the Reach Youth Foundation.